The Great Lakes Marketing and Research team provides extensive and dynamic research capabilities and tools necessary for our clients to reach their business ambition. This team of marketing and research experts work closely with our account executives to accurately access the marketing goals and strategy of the client and determines the appropriate marketing and research strategy, analysis and tools that will work best based on the customer's needs and aspirations.
Types of Research Provided:
- Market and consumer behavior
- Demographic, brand and consumer profiles and studies
- Viewing habits, patterns and levels for competitive media
- Economic studies including trends and forecasting
- Geographical studies and mapping
Our highly trained and skilled staff utilizes a variety of research tools which include:
- Experian/SimmonsLOCAL
- Nielsen Media Research
- MapPoint
- R.L. Polk & Company
- Audit Bureau of Circulations
- AdMall
- Numerous U.S. Government, state and local city databases
- AutoCount
Contact your local sales office today for more information and specific examples of research.