Providing quality content in an exciting environment, iWant More! is Charter’s Video OnDemand consumer destination for national and local commerce. Local advertising will be placed where consumers actively seek more information about products and services.
What is OnDemand - A library of video content, available 24 hours a day to digital cable subscribers through a user interface (UI) on their television found on Channel 1. Consumers choose what to watch, when they want to watch.
What is Long Form Advertising - Video content that is longer than 60 seconds and provides in depth information about products and services for the consumer is known as “Long Form Advertising” (LFA). Since OnDemand does not adhere to traditional television units (i.e. 30 or 60 second commercials), LFA is produced to help differentiate a business from the competition and to help stimulate consumer activity.
Benefits
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Charter’s OnDemand customers are highly qualified consumers
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OnDemand expands relationships with valuable consumers who can access advertising 24/7 The OnDemand environment contains little competitive clutter
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OnDemand advertising has virtually no time and space restrictions unlike newspaper, radio, and traditional broadcasting advertising
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The platform allows advertisers to leverage cross promotion to enhance their reach
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Measures delivery of the advertising investment