MARKETING

Your Charter Media^® Marketing Team is more than willing to undertake all of the complex planning and scheduling that it takes to create an effective marketing campaign for your business. Our marketing team members know how to create effective campaigns that deliver a higher ROI on a much smaller advertising budget. Whether you are looking for a strategic campaign or a traffic driving promotion, your Charter Media^® Marketing Team can help you create the perfect marketing campaign.

STRATEGIC CAMPAIGNS

Take one Client and one target market, find the perfect Cable Television Network, roll them together and what do you have? A very successful strategic marketing campaign! The Charter Media^® Marketing Team creates effective strategic marketing campaigns for our clients on a daily basis. Some of the most popular shows on television are on cable – and they attract very specific audiences.

Examples of some of the popular programming that cable continues to deliver are:

• Professional and College Sports Programming
• Lifestyle Programming
• Award Winning Series
• Hot Programming
• Blockbuster Movies
• Lifestyle Programming
• And many, many more...

Ask your Charter Media^® Team about the strategic campaigns that are guaranteed to help you strategically target your market.

PROMOTIONS

Charter Media^® is proud of the Charter Racing program with assets that you can use to drive traffic to your business. Beyond the already powerful ad schedules available within NASCAR^® races and support programming, The Charter Media^® Marketing Team can offer you exclusive sponsorship opportunities with special access to our own sponsored driver(s)... the top in the sport!

• Driver Directional Commentary – Our NASCAR^® partnerships include the opportunity for you to have the most recognized names in the NASCAR^® industry produce custom directional commentary created to drive customers to your business.
• Trip to Victory Lane Sweepstakes™ - A one of a kind traffic driving sweepstakes with a NASCAR^® tie-in. Entrants have the chance to win an all expense paid trip to a NASCAR^® race weekend (both the NEXTEL and Busch Series races) with the possibility of meeting our NASCAR^® drivers – compliments of ESPN.
• High Speed Zone™ Mobile Marketing Tour – The Charter High Speed Zone is a mobile marketing unit designed to drive traffic to your retail locations. The unit includes a tire changing challenge and four Daytona USA video games.
• High Speed Zone™ Go Kart Track – – Feel the need for speed? Participants get the opportunity to race 12HP mini-pro go karts around an approved track to compete for prizes.

Operation School Supplies –
This public service campaign is designed to drive traffic to your retail location but the reality is that it does so much more. Your retail location becomes a collection center for much needed school supplies for needy and under-privileged children in your community. Not only does it drive traffic to your business but it also gives back to the community. It’s a win-win situation for everyone.

Learn & Grow
This taggable tip campaign gives you the opportunity to be co-branded with television celebrities via a series of taggable tips. It's a sort of "Hints from Heloise" campaign for cable television.

Network Promotions
Click here to download the CAB Calendar

www.WinWithCharter.com

WinWithCharter.com is your online register to win website. Any promotion that is facilitated by your Charter Media^® Marketing Team can utilize this easy to use web tool.