Research

Do you know who your customer is? Do you know what makes them tick? At Charter Media^®, we invest in the latest qualitative and quantitative research tools to show you who your customer is and how to reach them.

At Charter Media^®, we have invested in the latest research technologies to help our clients target the specific demographic, psychographic, geographic and geo-psychographic traits that define their customers. Your Charter Media^® Team can provide you with a variety of snapshots of your local market, identifying the most valuable customers in the marketplace for your business. We can evaluate the viewing habits and lifestyles of these customers and reach them using the most powerful networks. The expertise of our sales and marketing teams combined with the knowledge of the Charter Media^® Research Team ensures your message is delivered efficiently and effectively. We give you the ultimate confidence in your choice to partner with a Charter Media^® Team.

Your Charter Media^® Research Team utilizes the following research technologies to help our clients find their target market.

• Scarborough USA+ • Nielsen National Ratings • Claritas        i. MRI        ii. Convergence Audit data        iii. Consumer Buying Power        iv. Business Facts • Prizm NE segmentation • Strata • SimmonsLOCAL • Polk Automotive • AutoCount • AdMall • Nielsen        i. Ratings        ii. AdViews (competitive spending) • TNS Media Intelligence (competitive spending)